The Company

The leading brand

Saro Lifecare Limited is a leading indigenous player in the Personal and Homecare category of the FMCG industry. We were incorporated in 2007 after the acquisition of the Personal & Home Care Division of Chemicals & Allied Plc. (CAP). We became the owners of Purit® Antiseptic Liquid, Carat® Medicated Soap, Safecut® Aftershave and Dayspring® Liquid Detergent amongst other brands. We have further established our authority in the in-home pest category with the Sniper® power brand.

Our people are our most treasured assets because we believe that a successful company is made up of people who understand the vision. We build our people and constantly equip them to contribute their own quota. We are committed to sustaining success through high performing teams sharpened by continuous learning.

Our consumers are at the core of our business and we keep building better connections with them so that our decisions are driven by insights about their motivations.

We are dedicated to providing customer satisfaction through quality products that guarantee safe and healthy homes.